It's official: we’re headline sponsors of the 3rd annual Cotton Fest on 23 and 24 April!

In the wake of the profound loss of Cotton Fest founder and visionary, Riky Rick, we’ve committed ourselves to playing our role in championing the youth – just as he did. As we build #ANewCultureOfMoney – one that backs self-starters, nurtures passions into paid work, and fuels the way the next generation makes, banks, and builds wealth – we’re both thrilled and humbled to be able to bring this to life in collaboration with Cotton Fest: a platform dedicated to elevating the up-and-coming artist. Off the back of our recently announced vision to be Africa’s first open banking platform for the Creator Economy, collaborating with one of the continent’s fastest-growing festivals is more than fitting.

Building on our musical roots

After 2020’s #WeDeserveBettr track, written and performed by Costa Titch and Dee Koala, 2022 will see us take our commitment to creators to new levels as we merge the worlds of music, content creation, and banking. To fuel financial inclusion of creators further, Bettr’s collaboration with Cotton Fest is powered by world leader in digital payments, Visa

It’s one of the most important things we’ve been able to do –  to collaborate with Cotton Fest – a platform that has always celebrated the best and most promising artists shaping South African culture. We believe Cotton Fest to be a celebration of creativity and community.

– Tobie van Zyl, Chief Executive Officer and Founder

The University of Cotton Fest ‘22 delivers something for everyone

Known for bringing well-known and upcoming South African talent together, Cotton Fest not only showcases the diversities in music while fusing the gaps within the current local movements, but it also celebrates various lifestyle elements within the culture, including fashion and sport. 

Festival goers can expect their favourite headliners, a new wave of young performers, as well as House and Electronic talent alongside some of the biggest names in the Amapiano genre right now, to take over three stages at Newtown’s famous Old Park Station. On the sports and fashion scene, there’ll be a half-court for basketball lovers, a skateboard ramp for skating enthusiasts, and exclusive merch on sale.

Staying true to the vision: #OwnThisBeat winner will perform at Cotton Fest

We couldn’t let this opportunity go by without putting our community on. In 2020 Bettr followed its own music debut with f #OwnThisBeat – a campaign to elevate some of SA’s most exciting unsung future icons. Out of roughly 400 entrants, Johannesburg-based rapper and model, Leezy Lindokuhle (@leezy_lindokuhle), officially owned the beat. 

This year, she'll have the chance to own it live on the Bettr Stage at Cotton Fest. Under our manifesto to #KeepCreating, we hope this opportunity will serve to boost Leezy’s already budding music career.

This is what we aim for: to support and create platforms that champion the creativity and entrepreneurial spirit of our youth. Because the world has only ever been pushed forward by the young and creative. We owe it to them, to us. 

Dinika Govender, Chief Marketing Officer and Co-founder

Join us at Cotton Fest!

Over the next few weeks, we’re giving you the opportunity to win VIP tickets to join us on 23 & 24 April in Newtown, Johannesburg.

Follow us on Instagram ( and Twitter (@BettrAppZa) for all the drops and details. 

To ensure the safety of everyone attending the festival, all national COVID-19 regulations, as updated on 22 March 2022, will apply.

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We’re a community of creators building the Creator Economy for Africa. Every person who joins this movement proves that we’re onto something. We’re keeping money in the community and we’re backing our own. Because we deserve better – better opportunities, financial freedom, and way more respect.

If you haven’t yet, sign up to join the movement, for your chance to get early access to the Bettr app. Join the waitlist 📲

Want to share your creative hustle or nominate a creator for us to interview? Hit us up on Instagram and Twitter

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#KeepCreating #ANewCultureOfMoney #OwnYourWorth