Hey There Creator’s!

Welcome to another money maker epic brought to you by Bettr.App, the digital banking app for Africa’s Gen Z creator economy.  Our mission is to help creators monetise their passions and bank their worth.

This is one of many educational articles, tips and tutorials focussed on how you can make money on social networks from your passion.

Introducing the YouTube Partner Program

The YouTube Partner Program gives creators greater access to YouTube resources and monetization features. It also allows revenue sharing from ads being served on your content.

Once you're in the programme, you can start earning money from ads and from YouTube Premium subscribers watching your content. You can also explore other revenue streams besides ads, like channel memberships or Super Chat.

YouTube allows for content to be uploaded freely as long as it does not violate its policies. Getting monetized for these videos, on the other hand, requires a certain set of criteria to be fulfilled before your videos can start making any money.

Note: Recent update from YouTube states, any Watch-Hours increased as a result of running Google/YouTube Ads will not be counted under Public Watch-hours for monetization.

What are the requirements?

Requirements to join the YouTube Partner Program

1. Live in a country where the program is available

The YouTube Partner Program is available to South African’s, but could be unavailable in certain countries due to various reasons. Some of the restrictions are due to YouTube’s disinterest to traverse through difficult tax laws and certain international laws. Luckily, almost 90% of the countries are eligible so chances are, you are in a country where it is available.

Related: See if your country is available for the YouTube Partner Program. 

2. Have more than 4,000 hours of watch time in the last 12 months

This is a huge ask from new YouTubers who joins YouTube hoping they will make some quick money. This has been in place to ensure that money can’t be made off any random video uploaded. YouTube is always working towards increasing the quality of content. Asking for 4,000 hours of public watch time before allowing monetization through ads and views acts as an incentive for creators to ensure that they are making quality content.

3. Have more than 1,000 subscribers

Another eligibility criteria to ensure that content creators are creating quality content is to demand a minimum of 1,000 subscribers. Getting subscribers is no easy task. Rarely do people subscribe to channels that contain only a handful of videos. By asking for a minimum of 1,000 subscribers, YouTube ensures that genuine content creators get monetized.

4. Have a linked AdSense account

AdSense is a service provided by Google that lets content creators on YouTube place ads in their content. YouTube requires a channel to have a linked AdSense account. Missing this step would mean that you will still be part of the YouTube Partner Program but you won’t be able to make money through ads. Also, make sure that you only have one AdSense account linked to the channel.

5. Agree to all the policies

YouTube requires you to agree on their YouTube monetization policies before making money off your videos to avoid any complications at later stages.


Now that the requirements are out of the way, let’s go through the steps to get your channel reviewed and accepted into the YouTube Partnership Program so that your content can be monetized.

Click on YouTube Studio on the right top to enter into your Creator Studio. This is generally where you manage all activities related to your channel.

Step 2:
Upon entering the Creator Studio, you should be welcomed into the channel dashboard where the uploaded videos (if any) are displayed. Choose “Other Features” and select “Monetization” to begin the review process.

Step 3:
Clicking on “Monetization” should bring you to the page with the 4 main steps required to sign up for the YPP (mentioned in detail earlier in the article). Proceed with the first step of reading and agreeing to the terms and conditions.

Step 4:
Sign up for an AdSense account. If your channel already has an AdSense account, this step should already be checked off. In case you do not have an account, proceed with signing up. Verifying and setting up an AdSense account can take anywhere in between 1 to 2 weeks.

Step 5:
Once you have your AdSense account set up and linked, the next step is to decide on monetization preferences. This refers to what kind of ads you wish to be displayed in your videos over time. Display ads, Overlay ads, sponsored cards, and skippable ads are the different available options. Although chosen now, it can be changed anytime in the future depending on personal preference.

Step 6:
The last and final step is to attain the required number of watch hours and subscribers. This is the most difficult step off the lot and for good reason. The count is displayed here and your channel will only be sent for review once these numbers have been reached.

Note: Sometimes, you may need to wait more than a month. There can be a few reasons for delays. Higher-than-usual application volumes, system issues, or YouTube may occasionally need to shift resources. YouTube policy specialists try to get through applications as fast as possible, but delays can happen because they have a limited number of specialists. With the amount of money that can be made through the YouTube Partner Program, the wait is well worth it. 


YouTube Partner Program Video

Stay active to keep making money

As the YouTube Partner Program continues to grow, it's important to maintain a healthy, active ecosystem of channels. To focus our support for creators who are active and engaged with the community, we may turn off monetization on channels that haven’t uploaded a video or posted to the Community tab for 6 months or more.

About the Bettr Money Maker Epics:

Social networks and Web3 influence how Gen Z learns and earns money.  

They are charting new digital first careers driven by revenue versus a traditional salary. 

 “Their 1st cheque/money/dollar/rand earned will be online revenue.”

Together with our community we are co-creating a new culture of money school. We’re teaching the young and creative how to get started in the creator economy.

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Written by @Bettr 

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